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September 7th, 2006 //

09:00 – 09:40 a.m. Entrance
09:40 – 09:45 a.m. Opening Greetings
09:45 – 10:15 a.m.

Keynote

Joachim Graf [Hightext] – “Web 2.0, the Crash of Convergence”: a critical view of the Web 2.0 market

  1. Content Industries in Transition
  2. New markets, new competitors, new customers, new communication habits
  3. German and international media industry in conflict


10:15 a.m. – 01:00 p.m. Panel I: Media Content Management

Genevieve Kunst [Amazon] – “Search inside the book!”: the digital book at Amazon

  1. Publishing and Internet – complementary strategies
  2. Classification, indexing, multimedia – information organization and search technology at Amazon
  3. User-generated Content – customers generating referrals

Andy Bell [Bloombox.tv] – “Unmute the Audience”: User-generated Web TV made easy

  1. TV/Radio vs. Web – strengths and weaknesses of the web format
  2. User-generated TV Content – case study with the web platform Bloombox.tv
Coffee Break

Martin Stiksel [Last.fm] – “the listener as program director”: Last.fm, “the social music revolution”

  1. Why Last.fm succeeded – strategies of a top 10 social internet platform
  2. How to build a community? How large are groups, does community scale?
  3. Social Tagging (Folksonomies) vs. search technology – better data or better technology?
 
Panel Discussion and Questions from the Audience
01:00 – 02:30 p.m. Networking and Lunch



02:30 – 05:30 p.m. Panel II: Web Tools – Trends with Web 2.0

Simon Willison [Yahoo!] – “In the Lab at Yahoo!”: Web 2.0 at Yahoo! – Ajax and Web APIs

  1. Demo of the Yahoo! Ajax library
  2. Web 2.0 applications at Yahoo! – strengths and weaknesses
  3. Web APIs at Yahoo! – programmatic access to Flickr, Delicious, Yahoo! search and Maps

Ibrahim Evsan [Sevenload] – “Video & Photo-Communities in the Web 2.0 World” – from Web 2.0 to Web 3.0

  1. User behavior and customer’s requests in a video and photo-community
  2. Changes in the Internet landscape
  3. Open access to customer data
Coffee Break

Tom Dyson [Torchbox] – “Fluid Information”: Mining Text in Social Software – case study MySpace.com

  1. Case study with the largest social online platform MySpace.com
  2. Tom demos his MySpace parser (Python) to analyze social networks and use of language at MySpace

Björn Behrendt [eBay] – “Web 2.0 at eBay”: the Web API Interface at eBay

  1. Web 2.0 and Ecommerce at eBay
  2. the Web API Interface at eBay
  3. How to build large-scale transaction-safe platforms?
Panel Discussion and Questions from the Audience


06:00 p.m. – open end Networking Event: Get Together!
Participants and Speakers are invited to keep the discussion going at the Cocktail Reception.


Ticket Registration

Konferenzsaal Goethe-Institut München

 

September 8th, 2006 //

09:00 – 09:45 a.m. Entrance
09:45 – 10:00 a.m. Opening Greetings


10:00 a.m. – 01:00 p.m. Panel III: Media Distribution

Steve Turnidge [Weedshare] – “Viral Media Marketing”: Peer to Peer Networks as a Marketingtool

  1. The Weedshare System – Media as Shareware
  2. Referalls are rewarded – the customer as employeee
  3. P2P systems in comparison

John Buckman [Magnatune] – “Online Media Licensing 2.0”: licensing media on the web

  1. Magnatune the Open Source Label – a new business model for the music industrye
  2. DRM – Open Source and DRM – how do they get along?
  3. An Overview of Licenses – Creative Commons, GPL, MIT …
Coffe Break

Ernst Hecht [GEMA] – “DRM (Digital Rights Management)”: DRM and Online Pricing of the GEMA

  1. Internet Media – between anarchy and total control
  2. DRM vs. Open Source – how to generate sales
  3. Suggested online pricing models of the GEMA

Matthias Köhler [Oszillation] – “Media Distribution”: marketing media on the web

  1. Online Distribution and Ecommerce – quantity or quality – who determines whom?
  2. Distribution with the Weed system – P2P on the web
  3. Podcasting – strengths and weaknesses, application areas
Panel and Questions from the Audience and with Horst Weidenmüller [!K7]
01:00 – 02:30 p.m. Networking and Lunch



02:30 – 05:30 p.m. Panel IV: Media Marketing & Strategy

Werner Starz [Eurosport] – “Web as a TV Station”: Streaming on the Web

  1. Web as competitive advantage – forums, sport statistics, video, voting, value-added services …
  2. Eurosport and the Soccer World Cup – a worldwide phenomenon
  3. Streaming on the web – web and tv as complementary strategies

Chris Dumke [Mergd] – “Search Engine Optimization”: how to generate traffic on your site

  1. The big search engines – Google, Yahoo!, Ask, MSN
  2. Country specifics in international comparison
  3. Techniques of Search Marketing – indexing, content optimization, keywords, meta information, organic vs. paid placement, classification
Coffee Break

Umair Haque [Bubblegeneration] – “Web 2.0/ Media 2.0”: What’s coming next

  1. What is Web 2.0?
  2. Will Web 2.0 influence Media 2.0?
  3. User-generated Content

Christian Ehl [Hillert] – “Mobil (R)evolution”: The missing link to true customer relations

  1. The web as a direct marketing channel
  2. Mobility – the link to to true customer relations
  3. Web 3.0 – between GPS, RFID, Wireless, cellphones and PDAs
Panel Discussion and Questions from the Audience


06:00 p.m. – open end Networking Event: Get Together!
Participants and Speakers are invited to keep the discussion going at the Cocktail Reception.


Ticket Registration

Foyer at Goethe-Institut Munich

 

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