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TV24 Media has complete Conference Coverage - Speaches, Interviews etc.

This is their progress so far (they are adding more content by the day, so check in again after a couple of days): Go to http://www.tv24media.com/107.0.html
Sept. 12, 2007
Presentation of and Interview with Annet Aris, INSEAD, is online now.

Sept. 11, 2007
Joachim Graf, CEO of Hightext Publishing/iBusiness, talks about the future of content

Sept. 10, 2007
Paul Pod, Co-Founder of Tioti, is now available with his presentation and interview

Sept. 09, 2007
Presentation and Interview with Jürgen Jaron, MAGIX AG

Sept. 08, 2007
Speech and Interview with Martin Stiksel, last.fm

Sept. 08, 2007
Media in Transition Opening Video with Matthias Köhler

Sept. 08, 2007
Start of “Media in Transition TV”

Sept. 05-06, 2007
Media in Transition 2007 in Munich


OpenID 2.0 announced

OpenID is one of the main building blocks towards establishing the portability of personal data between social networks and other online services, a.k.a. decentralized data storage, decoupling the services used from data provided.

Major changes to the OpenID authentication specification, draft 11 to draft 12:

* Specify handling of URL fragments

* Realm verification using XRDS discovery

* Don’t allow unencrypted secret exchange unless operating with transport layer encryption

The draft is supplied by the company JanRain. They are encouraging open source to developers to join in the effort!

The key factor in the digital media age is the allocation of attention. In a recent blog post on ReadWrite Web - “The Attention Economy: An Overview”, author Alex Iskold provides an interesting framework we’d like to discuss. In a reverse market, where users determine the design of products and services on demand, it becomes critical to decouple user information from the services accessed. Clearly, the Internet is exploding with new services in 2006 and 2007. How can users keep up with the flood of information? The user’s attention is scarce. Users don’t want to update their information separately for each Online service. Users don’t want their data being held hostage.

We suggest a framework around user attention in three steps: measurement, transparency and trust. Considering measurement, it is helpful to separate explicit from implicit information. Explicit information is determined by the willful user actions on a site: bookmarks, recommendations, friends lists, rankings, votes. Implicit information is the information derived from the click stream of users interacting with a site, as well as the semantic neighborhood they navigate in, i.e. similar books, videos, photos, songs, people. To represent the explicit and implicit behavior of users accurately, without duplication, conflicts and gaps, it would be necessary to centralize user information with a neutral third party. Otherwise, a smart model of aggregating decentralized information around i.e. OpenID could be feasible as well.

The third requirement is the element of trust. As product and service providers access the digital vault of user information, they will be assigned a trust metric, similar to a credit rating with banks. Thereby, users are in control of who accesses their profile information, when, where, and finally how this information is used. Most corporate web sites sport a so-called “Privacy Policy”, but this does not extend transparently to explicit and implicit user information recorded. What we need is an umbrella effort of the major Online service providers!

Attention is one of the key issues discussed at the Media in Transition conference, with this year’s strong focus on social media and digital rights: social network pioneers, seasoned marketing and strategy experts, Web 2.0 innovators and digital rights trailblazers present in four compact panel sessions on the future of media.

In our highly specialized economy the main value-added activity is actually the coordination of resources, such as brainpower, energy, raw and processed materials. In Economics we call the costs of organization transaction costs. Nobel laureate Douglas North (Economic History) managed to explain the path humanity took in world history according to lowering transaction costs (institutions) and thereby increasing productivity.

Why are we interested in media? It comes down to measuring and analyzing transaction costs, which is an information and communication activity. Social Sciences have been traditionally fairly bad at explaining human behavior. For one, it was the missing empirical evidence established, or it was the perspective applied, focusing on where things are broken. That’s why the discipline of Economics rightfully is called the “Queen of Social Science” - because it facilitates empirical evidence, it falsifies, as Sir Karl Popper demands from any scientific theory.

In Economics Grad School at University of Munich they told me: “it’s too expensive to measure human activity like in the hard sciences” and even “human behavior and psychology don’t matter - stick with macro”. And this is where the Internet steps in. Every communication activity, which is in one form or the other media, is measurable. We can lift the veil of not knowing what humans think, how they form opinions, how they form groups, how they communicate, and when, where etc. The human being has entered the laboratory.

Now it becomes possible to prove to large and small organizations how counterproductive their established organization and communication practices often are. The availability of more granular accessible data provided by the Internet changes everything. Instead of pushing products and services people don’t want, you produce on demand, according to what people are interested in. The data is readily available - Technorati, Google Search, Last.fm, Facebook, MySpace, Google Maps, Amazon recommendations, Flickr, Youtube. After the industrial revolution, digital media is lowering transaction costs once more - let’s see where the journey takes us… Media in Transition.

At the Digital Forum, Seoul, a journalist asks Eric Schmidt on what he thinks could mean Web 3.0. At first Schmidt refuses to indulge in “hype-terms”, such as Web 2.0 and others. But he can’t resist speaking about connected, atomic, high-performance Internet apps and risks calling this Web 3.0. Enjoy - Google is pushing the edge.


As promised, I open up the “Brainpool” for the upcoming conference! You can leave all kinds of information, questions and suggestions concerning the Panel topics that you would like to discuss. It is important for us all to find a place where creators, as well as business decision makers in the field of media come together and gain a holistic view of the field . Therefore, we created this conference to establish a live platform, instead of indirect communication via email and blogs. As you all might know, we (Oezlem, Chris and I) are independent musicians and coders.

Let us know what you think is important and where you see problems that need to be solved fast, considering how the Internet changes the way media is distributed, produced and consumed. But also how the Internet can be used to create systems on how artist work can be promoted and lead to real income at the end of the day - for all parties involved into this process. The Internet opens up a lot of new possibilities and needs quite a lot of creative thinkers and doers. So here you go - the brainpool is open.

Best Matthias Sal Ban aka Matthias Koehler

Blogger Wildcards

In wenigen Wochen ist es soweit: Die Media in Transition wird in München als wichtige Anlaufstelle für die Medienbranche ihre Pforten öffnen. Wir möchten die Konferenz und das Leben in unserer modernen Medienlandschaft zum Anlass nehmen und insgesamt 5 Wildcards an Blogger verlosen. Dazu bitten wir jeden an der Konferenz interessierten Blogger darum, uns eine E-Mail an oezlem [at] mediaintransition.com mit der vollständigen Anschrift, der Blog-URL und einem kleinen Fünfzeiler über die Motivationsgründe zu senden. Mit den Wildcards ist der Eintritt und die Verpflegung auf der Konferenz für die ausgelosten Blogger umsonst - die Reisekosten trägt natürlich jeder selbst. Der Einsendeschluss für die Verlosung der Wildcards ist Freitag, der 17.08.2007. Der Rechtsweg ist natürlich ausgeschlossen.

Party hopping weekend

Munich is a fantastic place to be in the summer and actually the Nr.1 city to live in according to this month´s monocle magazine.

(Apparently Copenhagen is Nr.2 and Zurich Nr.3, i can´t recall the criteria though)
We need a day’s rest after matthias´birthday parties and dinners and will go back to work by tomorrow.

More pics to come soon…

We are excited to add Prof. Dr. Karlheinz Brandenburg to the speaker list. Today video and audio compression and distribution technologies are becoming more critical. With the advent of digital delivery channels, such as Joost and Youtube, knowledge of the fundamentals is critical.

Prof. Dr. Karlheinz Brandenburg has been the inventor and driving force behind some of today’s most innovative digital audio technology, notably the audio compression format MPEG Audio Layer 3, more commonly known as MP3. He is the Director of the Fraunhofer Institute for Digital Mediatechnology in Ilmenau, Germany.

Karlheinz Brandenburg

Check out Adobe Air - the Adobe Integrated Runtime. Basically Adobe’s answer to Java FX from Sun, Microsoft’s Silverlight and Mozilla’s XUL Runner. Rich Media Interfaces are becoming more proliferant. The interesting part of Adobe Air is that you can program interactive apps that live on the desktop with the same tools, that web developers have learned their skills with: CSS, HTML, Javascript, including Ajax, and Flash of course. Also, the windows, in which Air apps run, can be transparent or rounded or basically any shape. Air includes the SQLite database, just like Google Gears, so SQL apps and offline storage of large data files becomes possible. This is the future!

Adobe Air

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