Keynote

Martin Stiksel [Last.fm] – “Music Recommendations with Social Networks”: Last.fm, “the social music revolution”

1. Why Last.fm succeeded – strategies of a top 10 social internet platform
2. How to build a community? How large are groups, does community scale?
3. Social Tagging (Folksonomies) vs. search technology – better data or better technology?

Jürgen Jaron [Magix AG] – “Music Recommendations with the Mufin MusicFinder”: Analysis and Generation of Music Recommendations with AudioID

1. The MPEG-7 Standard – AudioID for fast processing of music files
2. Datamining with User Profiles
3. Effektive Use of Social Networks
4. Strengths and Weaknesses of Automatic Classifications

Paul Pod [Tioti] – “Tape it off the Internet”: Internet based social TV

1. What we’re doing, and what’s next for online TV
2. How aggregation sidesteps the “death of the TV channel”
3. How niche social networks can thrive within a broader social web

Joachim Graf [iBusiness] – “Is Social Media a fad?”: shorter attention spans endanger Advertising market

1. Why Social Media is overestimated
2. The facts behind the Internet Advertising market
3. How to build for the future

Annet Aris [INSEAD] – “Managing Media Companies”: Future business models in the digital world

1. How is digitization affecting consumer and advertiser behaviour?
2. How productive are current strategies of media companies to cope with these changes?
3. How will industry dynamics develop, where will industry profits go?

Ajit Jaokar [Futuretext] – “Impact of user generated content” Marketing Stragies for Social Media

1. Web 2.0 and User Generated Content (UGC)
2. User Generated Content in Mobile Networks
3. Social Media Innovations

Lorenz Bogaert [Netlog] – “Social Media from a European perspective”: multi-cultural communication

1. Language support
2. Interactivity
3. Targeted Advertising

Chris Dumke [Mergd] – “Search Engine Optimization”: driving traffic in the Era of Social Media

1. Search engines and Social Media sites
2. Techniques of Search Marketing – indexing, content optimization, keywords, meta information, organic/ paid placement, classification
3. Advertising in Social Networking sites
4. Mining Preferences and mapping social groups